銆銆5鏈?0鏃ワ紝鐢變腑鍥介摱琛屼繚闄╂姤涓誨姙鐨勨?022 閲戣路絎叚灞婁腑鍥介噾铻嶅搧鐗屽獎鍝嶅姏鈥濅紭縐妗堜緥姒滃崟鎻檽錛屽浗瀵挎姇璧勪繚闄╄祫浜х鐞嗘湁闄愬叕鍙革紙浠ヤ笅綆縐扳滃浗瀵挎姇璧勫叕鍙糕濓級鍠滆幏涓ゅぇ濂栭」錛氣滃浗瀵挎姇璧勨濆畼鏂瑰井淇″叕浼楀彿錛堜互涓嬬畝縐扳滃畼寰濓級鑾瘋瘎鈥滈噾璇郝蜂腑鍥介噾铻嶆満鏋勫勾搴﹀獎鍝嶅姏鏂板獟浣撯濓紱瀹樺井鈥滄姇璧勭鑱娾濇爮鐩幏璇勨滈噾璇郝蜂腑鍥介噾铻嶅搧鐗屽垱鏂板吀鑼冣濄傛鍓嶏紝鍥藉鎶曡祫鍏徃鏇捐幏璇勨滈噾璇郝?020騫村害綺懼噯鎵惰傳浼樼浼犳挱妗堜緥鈥濄?/p>

銆銆鈥滃浗瀵挎姇璧勨濆畼寰垱绔嬩簬2016騫達(dá)紝澶氬勾鏉ユ寔緇繁鑰曚繚闄╄祫綆″拰鍙︾被鎶曡祫棰嗗煙錛屾寔緇彂鍔涗笓涓氭с佸競鍦哄寲涓庢椂浠f劅鍝佺墝寤鴻錛岀粨鍚堟姇璧勪笟鍔$儹鐐瑰拰浼佷笟紺句細(xì)璐d換錛屽紑鍒涗簡鈥滄湇鍔″浗瀹舵垬鐣ャ佹湇鍔″疄浣撶粡嫻庛佹湇鍔$ぞ浼?xì)姘戠敓鈥濅笁澶у浼犱富綰匡紝縐瘡浜嗚壇濂界殑琛屼笟鍙g鍜岀ぞ浼?xì)缇庤獕搴︺傗滃浗瀵挎姇璧勨濆畼寰紶鎾暟鎹佸唴瀹瑰搧璐ㄥ拰鑸嗚寮曞絳夊鍏冨獎鍝嶅姏鍧囧凡浣嶅眳淇濋櫓璧勭銆佸彟綾繪姇璧勮涓氭柊濯掍綋鏈鍓嶅垪錛?/p>
銆銆鍏徃瀹樺井鍒涙柊榪愮敤鈥滆祫璁爮鐩?琛屼笟鍒嗘瀽+鏁村悎钀ラ攢+瓚e懗浜掑姩鈥濆洓浣嶄竴浣撶殑鏂板獟浣撳唴瀹圭瓥鐣ワ紝绱ц窡瀹忚緇忔祹涓庤涓氱儹鐐癸紝闄嗙畫鎺ㄥ嚭鈥滃彟綾繪姇璧勬皵璞♀濃滃彟綾繪姇璧勮鐐光濃滃彟綾繪姇璧勭瓥鐣モ濃滄姇璧勭鑱娾濈瓑涓撲笟鏍忕洰錛屽茍涓嶅畾鏈熸帹鍑衡滃鎵懼ぉ鎵嶆姇璧勪漢鈥濈瓑鍒涙剰浜掑姩鏍忕洰錛岀Н鏋佹墦閫犫滃皬鎶曗濃滃ぇ鍙︹濈瓑鏋佸瘜琛屼笟鐗圭偣鐨勪漢鏍煎寲IP褰㈣薄銆?/p>
銆銆鍏朵腑錛屾湰嬈¤幏濂栫殑鈥滄姇璧勭鑱娾濇爮鐩噰鐢ㄥ垱鏂板井淇$兢鑱婂艦寮忋佽繍鐢ㄦ暟鍗佷釜鐙垱瑙掕壊IP錛岄夊彇褰撲笅琛屼笟鐑偣璇濋錛屼互綆媧佸鉤瀹炵殑璇█銆侀瓚e菇榛樼殑琛ㄦ儏榪涜娣卞叆嫻呭嚭鐨勫垎鏋愯В璇伙紝鍦ㄥ吋欏句笓涓氭х殑鍚屾椂闄嶄綆浜嗚涓氫笓涓氱煡璇嗛槄璇婚棬妲涳紝鐩稿叧鏂囩珷琚涓氬唴澶栦富嫻佸獟浣撳鉤鍙板嬈¤漿杞斤紝宸叉垚涓衡滃浗瀵挎姇璧勨濆畼寰疄鍔涒滅牬鍦堚濈殑闂寒鏄庢槦錛?/p>
銆銆鏈潵錛屽浗瀵挎姇璧勫叕鍙稿皢緇х畫绔嬭凍淇濋櫓璧勭銆佸彟綾繪姇璧勯鍩燂紝鎸佺畫鍒涙柊浼犳挱褰㈠紡錛屾彁渚涙洿澶氫笓涓氱殑浼樿川鍐呭錛岃仛鍔涙墦閫犲搧鐗屼紶鎾獟浣撶煩闃碉紝淇冭繘緇煎悎閲戣瀺鍝佺墝瀹d紶鍜屾枃鍖栧緩璁懼崗鍚屽叡榪涳紝涓哄姞寮鴻涓氬搧鐗屽緩璁俱佹彁鍗囪涓氬獎鍝嶅姏鎸佺畫璐$尞鍔涢噺銆?/p>
銆銆鍥藉鎶曡祫鍏徃浣滀負(fù)涓浗浜哄鏃椾笅涓撲笟鍙︾被鎶曡祫騫沖彴錛屽緇堢鎸佲滄湇鍔″浗瀹舵垬鐣ャ佹湇鍔″疄浣撶粡嫻庛佹湇鍔$ぞ浼?xì)姘戠敓鈥濈殑涓嶅彉鍒濆績錛屽厖鍒嗗彂鎸ヤ繚闄╄祫閲戝彟綾繪姇璧勫湪闀挎湡鎶曡祫銆佷環(huán)鍊兼姇璧勩佺ǔ鍋ユ姇璧勪笂鐨勬牳蹇冧紭鍔匡紝鍏ㄩ潰鍙備笌鍩虹璁炬柦銆佷笉鍔ㄤ駭銆佽偂鏉冦佺壒孌婃満浼?xì)鍜屾櫘鎯犻噾铻嵔{夊悇棰嗗煙鎶曡祫錛屽姫鍔涙墦閫犱腑鍥戒漢瀵挎垬鐣ユ鏋朵笅鈥滄牳蹇冧紭鍔挎槑鏄俱佷笓涓氳兘鍔涚獊鍑恒佸叏闈㈤闄╃鐞嗐佸紩棰嗚涓氬彂灞曗濈殑鍥藉唴涓嫻佷笓涓氬彟綾繪姇璧勮祫浜х鐞嗗叕鍙搞?/p>
銆銆鈥滈噾璇郝蜂腑鍥介噾铻嶅搧鐗屽獎鍝嶅姏浼犳挱妗堜緥寰侀泦媧誨姩鈥濈敱銆婁腑鍥介摱琛屼繚闄╂姤銆嬩富鍔烇紝鑷充粖宸茶繛緇婦鍔炲叚灞婏紝鍏堝悗鑱斿悎鍥介檯鐭ュ悕閲戣瀺鍝佺墝鍜ㄨ鏈烘瀯Brand Finance銆丅rand Z銆佷腑鍥界ぞ浼?xì)绉戝闄㈡棗涓嫿C句細(xì)璐d換鐧句漢璁哄潧銆佷腑鍥戒紶濯掑ぇ瀛BI鍟嗗姟鍝佺墝鎴樼暐鐮旂┒鎵絳夊瀹跺浗鍐呭鍝佺墝寤鴻棰嗗煙涓撲笟鐮旂┒鏈烘瀯錛屽彂甯冨浠借涓氬搧鐗屽彂灞曟姤鍛婏紝涓鴻涓氳緭鍑烘櫤鎱ф垚鏋溿傛湰嬈℃椿鍔ㄥ垎涓哄搧鐗屼紶鎾渚嬪拰紺句細(xì)璐d換妗堜緥涓や釜澶х被鍒叡8涓渚嬭緗紝鍘嗘椂涓涓湀錛屽叡寰侀泦500浣欎釜浼樼浼犳挱妗堜緥錛屽惛寮曢摱琛屻佷繚闄┿佽祫綆°佷俊鎵樺悇琛屼笟韙婅穬鍙備笌錛屽叡鍚屽垎浜搧鐗屼紶鎾殑緇忓吀妗堜緥錛屼負(fù)閾惰涓氫繚闄╀笟鍝佺墝浼犳挱鑱氭濆嚌鏅猴紝鍔╁姏涓浗閾惰涓氫繚闄╀笟鍝佺墝鍦ㄦ柊鏃朵唬鏍?wèi)绔嬫柊迮炶薄銆佸垱閫犳柊浠峰箋?/p>